Lafayette Indiana Real Estate - Shifting Market

Wow, when they called today's real estate market a "shifting market," they were right on target. It keeps shifting, and shifting, and shifting ... Every time we turn on the news there's a new development that affects our economy and therefore the ability of buyers to "buy" and the sellers to "sell."

SHIFT, the most recent book by Gary Keller, co-founder and Chairman of Keller Williams Realty Inc., begins with the following paragraph: "The Real Estate Market has shifted drastically and dramatically. Sales volume and the number of transactions have dropped significantly. Inventory has reached an all-time high. Buyers have never been more reluctant. Fear is rampant, anxiety is high, and people are getting out of the business left and right. Sounds familiar? Sure it does. The year was 1979!"

Does it make us feel better to know that this has happened before? What did we learn from it in 1979? Fast forward to 1987 and it happened again. Changing tax laws this time had a disastrous affect again. Well guess what? History repeats itself. Now we are faced with this again, in 2008 but this time there are real differences.

In 1979 mortgage interest rates topped 18 percent. Last week buyers were still getting approved at under 6 percent through local lenders. That is a huge difference! Today's sellers, with the help of their real estate agents, are becoming realistic with today's pricing, bringing our market back on track.

The real estate business is "cyclical." An experienced real estate agent and a mortgage broker will understand this and be prepared to give counsel that is in tune with the current market. Remember though, the news you heard last week is "old news," so stay in touch with your local, trusted real estate agent for updates on this ever changing market.

We are participating in seminars, conference calls, webinars, and many other training events to stay on top of the game to better assist you.

Real estate remains your single most valuable asset if handled correctly.



Erin Romanski

Keller Williams Realty Lafayette

(765) 532-6148

erin@romanskigroup.com

Lead Generating and Business Building

Shifting Markets and Lead Generating

With the shifting markets it's important as real estate professionals to get back to the basics. We first must begin spending time lead generating (3 hours a day). Call on all of your past clients and then spend time following up with current prospects. Without leads you won't stay in the business. Keller Williams Realty has just rolled out a new training program that teaches you how to get 36 transactions in 12 months by working 3 hours a day lead generating. It's called 36:12:3. We are excited to roll this out this coming fall to help our agents with prospecting and building our databases. The internet and technology are critical to our business as well such as having a consumer driven website that is content rich; having a good blog; marketing your properties on as many search engines as possible and niche marketing. We must remember to have that personal touch as well and follow up with those internet leads within the first 15 minutes. Remember - get back to the basics and pick up the phone!

www.RomanskiGroup.com